Strategic SEO decisions to make before website design & building

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit.

Posted at: 03/10/2022

What Does an SEO Company Actually Do?

SEO

The end goal for search engines is to provide good results for users, so the search engines use algorithms to review sites to find the best possible match for a given search. SEO, or search engine optimization, is the process of making a website appeal to search engines.

High-quality content and optimized backend elements of a site help increase the value of that site to the search engines and your potential users. When a search engine identifies a site that provides helpful information, it is more likely to feature it on the results page for a relevant search term. Now that we’ve covered the basic definitions of what we’re trying to achieve, let’s get into what we do to make it happen.

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